Last week, a new destination for the fashionistas of the world went live: The Colony. The collection of men’s and women’s apparel was gathered together by Jay McCarroll, whose own line is the flagship for the new store.

McCarroll, who won Bravo’s Project Runway in its first season and was the subject of the recent documentary “Eleven Minutes”, launched the new store to showcase his ready-to-wear work as well as that of other designers, chosen, as he says, “for their super style and uniquenessity.” We’re proud and happy to welcome Jay McCarroll and The Colony to the Brand Labs family!