One of our recent new site launches, ScrubsMax, came with an interesting Merchandising and Development challenge.  Because they offer such a wide range of colors and styles, they wanted to ensure that their customers, when buying (for instance) a pink colored top, could easily find a coordinating pair of pink pants.  With this specific need in mind, our Developers (working in conjunction with our Merchandising department) created a tool that builds on Volusion’s built-in product suggestion option.  Now, when you’re shopping the site, once you find an item you like and you choose a color, the suggested products at the bottom of the product page will change to match your choice, simplifying the shopping process for the consumer.  Now you can choose a full outfit without leaving the product page!  Imagine the possibilities for your business…

This project is a virtual case study in both the importance of proper merchandising and our ability to bend Volusion to meet the needs of your business model.

… whoops.  We accidentally made this post all about us.  Let’s bring it back around to the nice folks at ScrubsMax.  Welcome!