Among our many recent site launches is CartridgeZoom.com.  Providing ink and toner cartridges for nearly every type of printer you can imagine, they presented us with a merchandising challenge that grew quickly into a custom development challenge.

Cartridge Zoom was looking for a way for their customers to be able to search for their printer’s replacement cartridge in a variety of ways.  That meant that for each manufacturer, we needed to provide a way to search by series and by part number.  When you take into account the sheer number of different printers on the market today, that challenge seems insurmountable.  Of course, any site search tool could get the job done (in an inelegant way) but the results provided by site search tools can be confusing where part numbers are concerned.  That’s where our Custom Development team came into the picture.

We created a pair of custom search drop downs that fit into the category header for each brand.  This had the benefit of allowing the customer to easily isolate parts related to their printer with a greater likelihood of success on their first try, eliminating the frustration customers often feel when trying to find a very specific item.  This dramatically decreases the time required for conversion, making the shopping experience a pleasure and encouraging repeat business.

We don’t just make Custom Development solutions; we make business solutions.

… and websites.  We make websites, too.