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Archive for the ‘Apparel’ Category
 If you’ve followed Brand Labs at all, it’s likely that you know that we’re Volusion merchants ourselves… and in case you didn’t know, our largest Volusion store is the official Red Hat Society Store. It’s the one that launched our business (back before it was officially associated with The Society) and it’s very near and dear to us. With all of that in mind, we’re doubly proud to announce that The Red Hat Society Store has just received a major facelift!
In order to be more accommodating to our audience, many of whom are advanced in years (but still fabulous) we’ve increased the site’s overall usability. With simpler (and larger) navigation and more prominent contact information (among other improvements), we’ve tweaked everything to ensure that our clients have the best possible user experience.
So, congratulations to us from us! Good job, us! Gosh, thanks, us. We couldn’t have done it without us.
 Sometimes there’s little for us to say about a new site launch that isn’t explained in the site’s name. This is just such a case.
Sara Glove sells gloves. They sell lots and lots of gloves. We designed their store.
Questions?
Posted: Friday, June 25, 2010 in Apparel, Volusion Site Design, Web Design
 We’re proud to announce our latest Volusion store launch: eUndies.com.
We’d love to give you the lowdown on the site, but the headline pretty much says it all… except that eUndies was established in 2003 and has been the goto store for cute and/or sexy underthings ever since.
… but we still stand by the headline.
Welcome to the Brand Labs family, eUndies!
Posted: Wednesday, May 26, 2010 in Apparel, Volusion Site Design
 We’re very proud to announce our latest Volusion site launch: Rugged Bear.
For those who don’t ever get out to the East Coast, Rugged Bear is a long standing and beloved chain of 29 brick and mortar stores catering to New England’s outdoorsiest and most fashionable kids. Though they’ve had an online presence for some time, this new Volusion store marks a strong move to expand that presence and capitalize on their well-established local reputation as they try to capture a larger national market share. With annual sales in the tens of millions, they’re pretty well positioned to do so.
Enough business talk… look how freaking awesome this sweater is!
Sorry. Got a little sidetracked by the awesome sweater. Welcome to the Brand Labs family, Rugged Bear!
 Some people like the University of Kentucky, some people love the University of Kentucky… some people are freaky-weird superfans of the University of Kentucky. Wildcat Wearhouse falls squarely into that final category.
Founded in 1986 as a small, local screen printer, Wildcat Wearhouse has now grown into a huge, Kentucky-loving retail empire. With 13 existing brick and mortar stores, WW now brings its Wildcat mania to Volusion with their very sporty new store.
While the University of Kentucky may not have made it to the Final Four this year, there’s still plenty for fans to get excited about over at the Wilcat Wearhouse site. Get over there now to get your Big Blue on!
Posted: Thursday, March 18, 2010 in Apparel, Volusion Site Design
 We understand that this blog is in danger of becoming nothing but a ceaseless parade of site launches, but what can we say? We’ve got a lot of clients.
… and if we do have to have a ceaseless parade, let’s do it on Willow Street. The Willow St. Boutique just launched their brand new Volusion store.
With a brick & mortar store for over 15 years in Summit, NJ, Willow Street launched their first site in 2006 in order to bring their vast selection of designer fashions to the online public. Their new site offers a presale section, a designer index and (very soon) a blog so that you can keep up on the latest fashion trends.
Congratulations on the new site from your friends at Brand Labs!
Posted: Tuesday, March 16, 2010 in Apparel, Volusion Site Design
 We recently launched In The Mood Intimates’ new Volusion store… just in time for them to be featured in InStyle Magazine’s “Web Sites We Love” feature!
… then, by a bizarre coincidence, they were featured in Brand Labs’ “Web Sites We Designed” feature.
… imagine that.
Welcome to the Brand Labs family, In The Mood Intimates!
Posted: Tuesday, February 9, 2010 in Apparel, Volusion Site Design, Web Design
 Brand Labs is happy to announce the launch of Dose of Inspiration! More than just an apparel store, d.o.i (as their friends call them) has a mission. From their “about us” page:
At Dose of Inspiration our objective is to evoke confidence, encourage creativity and inspire individuals to follow their dreams! With our collection of hip, wearable art and accessories, we are on a mission to spread inspiration across the globe!
They go on to quote a first century Greek philosopher, a Scottish mountaineer and the sixth president of the United States. It’s fair to say they may be the most intellectual purveyors of pink t-shirts in the history of Volusion.
Welcome to the Brand Labs family, d.o.i!
 As we continue to unearth some previously hidden treasures, it seemed appropriate to begin today with National Geographic UK. Of course, as a long-standing institution in both publishing and world exploration, they require no introduction, so we’ll just leave it at famous client name-dropping.
With the wedding season fast approaching, could there be a more fitting introduction than Ella Park Bridal? With a brick & mortar store in Newburgh, IN, Ella Park not only uses their site to sell online, but to schedule appointments for their real world salon and to gather information from brides-to-be in order to make their on-site visits more fruitful. It’s an excellent integration of the real and the virtual.
Grounded is dedicated to modern living and the home furnishings and gifts that go along with a contemporary lifestyle. Their site is clean and airy and makes us want to make a nice cup of green tea, listen to NPR and talk about post-modernist French cinema.
Posted: Thursday, January 7, 2010 in Apparel, Sporting Goods
 As of mere moments ago, MMA Warehouse’s new Volusion site has gone live.
For the uninitiated, MMA is short for “Mixed Martial Arts”. It’s currently the fastest growing sport in the world and MMA Warehouse is one of its leading proponents (and most prominent retailers). If you like wearing amazingly ornate t-shirts while watching a couple of guys beat the living hell out of each other, then you may want to head over there to get some supplies.
Welcome to the Brand Labs family, MMA Warehouse!
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