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Archive for the ‘Sporting Goods’ Category
 We’d like to take a moment to talk about client-related blog post headline puns. We love ‘em. Can’t get enough of ‘em. Bullet Works, however, presented a bit of a problem:
Bullet Works Shoots Volusion, But Not in a Bad Way
Volusion Succumbs to Hail of Fire from Bullet Works
Bullet Works Hits Volusion Right Between the Eyes
… see what we mean?
Regardless, we just built a new store for The Bullet Works. Check it out…
Posted: Tuesday, May 4, 2010 in Sporting Goods, Volusion Site Design
 Michigan is an outdoorsy state. We camp. We hike. We definitely fish. Being surrounded by the largest supply of fresh water in the world makes fishing almost a requirement. Sometimes, you’ll just be driving around Michigan, minding your own business, not really paying attention to anything in particular, when – before you know it – you’re wearing hip waders and complaining about how nothing’s biting today. That’s just how it goes around here.
This spontaneous need to fish is part of the reason we’re so pleased to present Silver Creek Outfitter’s new Volusion store. Covering everything from hunting and fishing supplies to apparel, accessories and accouterments for the avid sportsman/woman, Silver Creek is a one-stop shop for those who spend a great deal of time communing with the natural world. Just look at that shot of the website… you can almost hear the crickets and feel the dusky breeze on your face.
… that reminds us. We gotta go fishing. Welcome to the Brand Labs family, Silver Creek!
 Our latest site launch, RunSurfCity.com, is among our more unique offerings. Part brochure site, part eCommerce store, part event registration, RunSurfCity is a hybrid, running entirely on Volusion.
This content-rich site was a bit of a structural anomaly, as it revolves entirely around a single annual event. Visitors to the site can learn about the event and its history, register to participate and buy Surf City Marathon-related merchandise. If nothing else, it proves that Volusion allows for a wide range of business models and does so seamlessly (with a little assist from our custom development team).
We’re pretty excited about the site and as we sit here in Michigan, where the sun has only recently returned from its winter vacation, we’re completely seduced by the images of sandy beaches and the crystal-clear Pacific (not to mention the promise of free beer). Plus, we should probably be considering a plan to work off the goodies from our previous post. As for how the client feels about the site? We’ll let them speak for themselves:
“The Brand Labs team exceeded our very high expectations for design and custom development. We enjoyed working with the Brand Labs team and plan to utilize their services for additional store designs.”
– Don Gerould; Surf City USA Marathon
Welcome to the Brand Labs Family, Surf City! We look forward to a long and sunny relationship!
 Some people like the University of Kentucky, some people love the University of Kentucky… some people are freaky-weird superfans of the University of Kentucky. Wildcat Wearhouse falls squarely into that final category.
Founded in 1986 as a small, local screen printer, Wildcat Wearhouse has now grown into a huge, Kentucky-loving retail empire. With 13 existing brick and mortar stores, WW now brings its Wildcat mania to Volusion with their very sporty new store.
While the University of Kentucky may not have made it to the Final Four this year, there’s still plenty for fans to get excited about over at the Wilcat Wearhouse site. Get over there now to get your Big Blue on!
 Sometimes, we get so caught up in actually building the Interwebs that we forget to talk about our accomplishments. In an attempt to rectify that situation, today we bring you another in our series of gems from the site design attic…
React Gear offers a full range of sporting goods and supplies intended to prepare you for any emergency. Commie uprising? Check. Attacked by bears? You’re covered. Zombie apocalypse? Aim for the head.
We’re always happy to welcome new folks to the Brand Labs family, but in this case, we’re especially happy because when something bad goes down, you want the well-equipped folks on your side. Welcome, React Gear!
 Carnal DaMMAge, one of the leading online retailers of MMA-related goods, took a big step forward today with the launch of their iPhone-friendly website.
Now, Carnal DaMMAge’s customers will be able to shop (and buy) on a mobile-optimized Volusion site, eliminating one more barrier between browsing and conversion.
You, too, can have an iPhone-friendly Volusion store for less than a thousand dollars! (Okay… it’s $995, so not a lot less than a thousand… but still, it’s less.)
If you’d like to capture some of the ever-expanding mCommerce market (quickly and affordably) check out iVoloo. On the other hand, if you’d like to beat the tar out of someone, but you’d like to be sure you’re properly outfitted first, check out Carnal DaMMAge.
Posted: Thursday, January 7, 2010 in Apparel, Sporting Goods
 As of mere moments ago, MMA Warehouse’s new Volusion site has gone live.
For the uninitiated, MMA is short for “Mixed Martial Arts”. It’s currently the fastest growing sport in the world and MMA Warehouse is one of its leading proponents (and most prominent retailers). If you like wearing amazingly ornate t-shirts while watching a couple of guys beat the living hell out of each other, then you may want to head over there to get some supplies.
Welcome to the Brand Labs family, MMA Warehouse!
Posted: Tuesday, November 24, 2009 in Sporting Goods, Volusion Site Design
 Let’s be completely clear about one thing. War is bad. People die. Cities are reduced to rubble. Cultures develop a deep hatred of each other. Despite all of this, gathering a group of your best friends and pretending to stalk and kill them is a heck of a way to spend an afternoon. We can’t explain it, nor will we try. Perhaps the nice folks at Airsoft Atlanta would be willing to try.
Not only is Airsoft’s site one of our favorite recent launches, it’s also one of the more graphically intense and heavily thematic designs we’ve ever completed. With a trade dress that speaks simultaneously of combat and gaming, the store perfectly captures the flavor of Airsoft’s brand, but don’t take our word for it. Here’s a quote directly from the customer:
“The site looks freakin’ awesome !! We’re very happy with it! Everyone at the company wants the new design online asap – especially if you compare to our current site. We’re shocked you were able to put post-apocalyptic, steampunk, urban warfare, and futuristic game design all into the design! We love it ! It goes perfectly with the idea we had originally in our heads.”
’nuff said.
Posted: Tuesday, November 17, 2009 in Sporting Goods, Volusion Site Design
 Our seemingly endless parade of recent site launch announcements continues with fellow Michiganders, Third Coast Surf Shop. Since 2005, Ryan Gerard has been serving the Midwest’s hearty surfing community from his brick and mortar shop in New Buffalo, Michigan. As unlikely as it may seem, Michigan plays host to a growing network of surfers, eager to take advantage of the largest freshwater system in the world and its 11,000 miles of coastline.
Third Coast Surf Shop has been featured in media outlets including NPR, CBS, NBC and The Honolulu Star Bulletin.
We tried to avoid ending this piece with a hacky surf lingo bastardization, but we just couldn’t: if you want to catch a bodacious deal, you should carve your way to Third Coast Surf Shop, bro.
… we feel just sick about that last sentence and sincerely apologize to our surfing brethren.
Posted: Friday, July 31, 2009 in Sporting Goods, Volusion Site Design
 mega- [megə]
adj.
1. (informal) Very large
2. (informal) Great
We can’t say anything about MX Megastore that isn’t completely implicit in their name. It is both very large and great.
Welcome to the Brand Labs megafamily, MX Megastore!
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