Archive for the ‘Business’ Category

Brand Labs Founders to Attend IRCE Next Week

Posted: Wednesday, June 2, 2010 in Business, Industry, News

Dane Downer and Kevin Harman (our vice president and president, respectively) will be attending the Internet Retailer Conference & Exhibition at McCormick Place West in Chicago next week.  They’ll be there for all four days of the conference and would love to meet up with any of our current (or potential) customers who are interested in chatting about eCommerce.

If you’d like to set something up, you can email Dane at dane.downer@brandlabs.us or Kevin at kevin.harman@brandlabs.us, or just look for these happy, smiling faces on the show floor (Dane’s on the left, Kevin on the right).  They’re prepared at all times to drop some eCommerce knowledge.

Word.

Procter & Gamble Enters Direct-To-Consumer Market

Posted: Thursday, May 20, 2010 in Business, Industry, eCommerce

Consumer product super-conglomerate Procter & Gamble has just jumped into the direct-to-consumer market with the launch of their generically-named eStore.

The impact of this move on the retail world is potentially huge; it threatens the (already waning) relevance of brick & mortar stores by (again, potentially) undercutting them pretty dramatically on price.  This early effort doesn’t seem to be pushing the envelope on that front, but time will tell how low online prices can go when the middle man is removed from the equation.

… we see a couple of takeaways relative to our personal business model.  First, we’ve already been experiencing a rise in manufacturers entering into DTC marketing and it’s something that we encourage.  There’s no better way to control your brand by talking directly to your consumers.  Second, should this trend catch on, it will become a lot easier for all online merchants to compete.  It levels the playing field.  If all (or most) of your competition is online, you can compete head-to-head, without having to concern yourself with the apples to oranges comparisons that come with competing against brick & mortar operations.

(via TechCrunch)

Brand Labs at LessConf 3010 Today and Tomorrow

Posted: Thursday, May 20, 2010 in Business, Corporate Culture, Industry

From the LessConf 3010 website:

LessConf is a conference with talks ranging from startups to design to marketing to business. It’s a casual two-day event in Atlanta, Georgia with awesome speakers here to inspire you.

That sounds good.  We’re in.  As a matter of fact, our president, Kevin Harman will be attending both days of the conference.

So, if you see a guy that looks just like this, feel free to come right on up and say hi.  He’ll happily answer your questions about Volusion, eCommerce, online marketing or the proper way to serve Corona.

UK to Phase Out Paper Checks (or “Cheques” if You Want to be Snotty)

Posted: Friday, December 18, 2009 in Business

3767313977_7284c97a43According to this article on Mint.com, in the near future, there will be no paper checks in use in the United Kingdom.  The banks have gathered together and decided to suspend the processes by which paper checks are verified by the year 2018.

Not only is this an acknowledgment of the archaic nature of many of our existing banking procedures, but it’s also a tacit endorsement of  electronic banking in general… and by extension, eCommerce.  After all, if electronic banking is secure enough to entirely replace the paper-based system, then the industries that rely heavily on eBanking (online commerce, for instance) should certainly become less frightening to those who have their doubts about their cyber security.  These people are more commonly known as “Grandma” and “Grandpa”.

(link via digg)

Microsoft Strikes Back at Google with FREE MS Office

Posted: Wednesday, July 15, 2009 in Business

Yesterday, in a fairly blatant attempt to regain some of the market share that had been stolen away by Google Docs, Microsoft announced that a free, limited version of the MS Office suite would be made available online in 2010. Say what you will about the Google/Microsoft war, but it seems that a little heated competition is good for the consuming public… especially the cheapskates.

A Note On Being Nice

Posted: Monday, April 20, 2009 in Business

To start our week off on the right foot, we offer this very nice post on niceness, by our incomparably nice Senior Project Manager, Kyle Allkins…

There was a moment in my career wherein my area of expertise (if I would dare to even call it that) was call center customer service. My job description was as follows: Sit in tiny cube, wear headset, and let total strangers insult, berate, despise, and generally swear into my ear for eight hours a day. As a result, I’m almost unnaturally nice on the phone.

In the business of eCommerce, the Project Management role exists not only to keep track of tasks, but also to interact with customers and clients on a daily basis. For many people, communicating solely through email can be seen as deeply impersonal. Telephones are the next best thing to actually being there, at least where conducting business is concerned. I wouldn’t recommend it for parenting, but I suppose even that could have some level of success.

The best course of action when talking with a client on the phone is simply to sound friendly, be helpful, and listen well. It starts as soon as you pick up the receiver or press that little green button, and doesn’t stop until you replace the receiver in the cradle or press the little red button. I try to answer and end each call the same way. A stickler for grammar, I say, “may” instead of “can.” This means, “How may I help you,” as opposed to “how can I help you.” I start off with “Welcome to” or “Thank you for calling” and then the company name. I introduce myself after I introduce my company. And then I invite the caller to begin: “How may I help you today?”

I take notes and doodle (like the self-portrait illustrating this post) on every call, in order to keep the questions and points straight. And apparently, according to a recent Wired blog, it helps my concentration. Taking notes helps me recap to the client the progress we made with that call. I can repeat their questions to them, reiterate my answers, and confirm that I’ll be checking on anything that I couldn’t answer on the spot. And even though it may mean another five or ten minutes on the phone, I always ask “Is there anything else I can help you with/answer for you?” before I sign off. This may prompt them to remember something they meant to ask and had forgotten, or spur them onto a wholly new inquiry.

Even though it’s unlikely that I will ever again have to deal with clients as hot and bothered as I did when I was in the call center (“Why is my bill so high??” “Because you called Argentina three times last month.” “Isn’t that free?!” “No, we never said international calls are free.” “You’re not willing to help, give me to your manager!” “*Sigh*”), I find it important and even necessary to mask every emotion other than a genuine desire to help. The fact is that I do have a genuine desire to help, after all. We’re all on the same side. I want everyone to get what they want. On the other hand, I’m not suggesting that you become an absolute pushover in every situation. If the customer wants something that simply cannot be delivered (for reasons including, but not limited to: the laws of nature or country, company policy or common sense), I find it important to maintain the ability to explain calmly and clearly why their request isn’t possible.

Be friendly. Be helpful. Be open. Be nice. Do this and you’ll find your customers will want to talk to you. People that have a pleasant experience with customer service don’t mind calling back, and that connection can easily grow into a recommendation, repeat business or at the very least, a happy customer, and a happier you.


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