Posted: Thursday, April 1, 2010 in
Clients,
Industry,
eCommerce
One of our newest clients, Matcha Source, was just recognized by AOL Small Business in their From the Expert column. In the column, Alissa White, Matcha’s owner, is profiled and you learn the tale of the company’s founding and growing success.
If you click on the Matcha Source link above, you’ll get to see Alissa’s site before we got our hands on it. See, she’s a really new customer, so we haven’t completed any work for the site yet, but we really wanted to tell you about the AOL piece, so here we are.
Be sure to visit Matcha Source again in a couple of months to see the results of our work!
… or just visit every day and buy a lot of matcha while you wait for all the exciting changes. That works too.
In perhaps the least surprising finding in the history of research, apparently the lion’s share of the nation’s advertising dollars are moving to the Internet.
In other breaking news, bunnies are adorable and water is generally quite wet.
(Outsell via Fast Company)
Posted: Wednesday, January 6, 2010 in
Industry,
Technology,
eCommerce
We admit it. We have unnaturally strong feelings for our iPhones. We are rarely without them. If you were to attend a meeting at Brand Labs, you would likely see ten people gathered around a conference table and on that table would be ten iPhones… or nine iPhones and one sad-looking person with a Razr in their pocket. So, it’s official: we’re dorks. With that being said, we’ll take it one step further and admit our deep and abiding love for RedLaser – the app that’s likely to change the way the world shops.
RedLaser is a beautifully simple little app. For the ridiculously low price of two bucks, it will turn your iPhone into a mobile comparison shopping machine. Let’s say, for example, that you’re at your local Target store and you see a shiny, new toaster that’s just what you’ve been looking for, but you think you might be able to get a better deal elsewhere. Well, just whip out your iPhone, launch the app and point the phone’s camera at the toaster’s barcode. In mere seconds, not only will you see a listing of local brick and mortar competitors who also carry that exact toaster (along with what they’re charging) but you’ll also see results from both Google and The Find’s comparison shopping engines… effectively allowing you to search the entire world for the best deal on that perfect, little toaster! What does this mean for you, the online retailer? Well, it means you’d better include Comparison Shopping Engines in your marketing efforts or you’ll be missing out on the opportunity to get new customers who might otherwise have never even heard of you.
The world is changing pretty damn quickly these days. We can help you keep up.
(via Occipital)
Posted: Monday, April 13, 2009 in
Industry
There is a great deal of information coming from every direction about the Conficker virus and some of it can be quite alarming; for instance, the announcement that apparently, a good many of the computers at The University of Utah have been infected. The one thing that most experts and pundits appear to agree upon is that the virus appears to be a gigantic money-making scheme, as opposed to some sort of supervillain doomsday scenario. On one hand, this is good news because it means that we don’t appear to be on the edge of some sort of cyber apocalypse, but on the other hand, it means there are some things that you should be aware of in order to protect yourself and your assets. More after the jump…
First of all, if you’re on a Mac, it appears that you’re safe for the moment. The Virus appears to be affecting Windows systems exclusively at this point.
Second, it appears that one of the primary avenues through which the Conficker is intended to make money is by scaring the public into buying a piece of scam software called SecurityProtect2009. Of course, you hardly need us to tell you that you shouldn’t spend $50 on something that you first heard of in a pop-up window, but we’ll say it anyway: you shouldn’t spend $50 on something that you first heard of in a pop-up window. Period. There are plenty of legitimate sources for your security needs and updates, including Microsoft themselves.
Finally, as you can probably tell by now, there doesn’t appear to be anything in this virus that will directly effect the operation or security of your Volusion store itself, provided that you have active, legitimate, updated security software running on your own system(s), which is a good idea under any circumstances.
So, to sum up: world not ending. A more detail-rich version of that summary may be found in this PCMag.com article about the specifics of Conficker and how to protect yourself from it.
