Perhaps you’ve heard of Texts From Last Night (or TFLN, as it’s more widely known).  It’s a simple enough premise: gather absolutely mortifying (and private) texts and display them for all the world to see.  Simple though the formula may be, it’s made some pretty big waves.  Maybe you saw the site featured on MTV.  Maybe you’ve seen (or purchased) their top-selling iPhone app.  Maybe you even heard that they have a book deal in the works.  Well, what you probably didn’t know is that one of the masterminds behind the incredibly popular site is one of Brand Labs’ own: Brandon Bayer.  For the sake of clarity, it’s important to note that the real mastermind is Brandon’s partner, Lauren Leto.  It was she who conceived the idea and Brandon who designed it.  Even with this sizable success under their belts, this powerhouse team isn’t content to rest on their laurels.  They’ve just launched Mom’s Messages.

Clearly Lauren and Brandon revel in the misfortune and embarrassment of others, because momsmsgs.com shares a format similar to textsfromlastnight.com, but this time, the target of their ceaseless ridicule is our poor, defenseless (and often socially clueless) elder population.  Of course it’s all in good fun, but you gotta believe that an empire built on this much bad karma is bound to come back and bite these fledgling entrepreneurs in the ass.  They can only hope that the targets of their first site are too blasted to be aware of it, and that the targets of their newest venture are too addled to do anything about it.  If not, Lauren and Brandon are likely to find themselves on the bad end of an octogenarian, drunk-texting, pitchfork-wielding mob, screaming for their blood.

… but until that day comes, congrats to both Lauren and Brandon!