We admit it.  We have unnaturally strong feelings for our iPhones.  We are rarely without them.  If you were to attend a meeting at Brand Labs, you would likely see ten people gathered around a conference table and on that table would be ten iPhones… or nine iPhones and one sad-looking person with a Razr in their pocket.  So, it’s official: we’re dorks.  With that being said, we’ll take it one step further and admit our deep and abiding love for RedLaser – the app that’s likely to change the way the world shops.

RedLaser is a beautifully simple little app.  For the ridiculously low price of two bucks, it will turn your iPhone into a mobile comparison shopping machine.  Let’s say, for example, that you’re at your local Target store and you see a shiny, new toaster that’s just what you’ve been looking for, but you think you might be able to get a better deal elsewhere.  Well, just whip out your iPhone, launch the app and point the phone’s camera at the toaster’s barcode.  In mere seconds, not only will you see a listing of local brick and mortar competitors who also carry that exact toaster (along with what they’re charging) but you’ll also see results from both Google and The Find’s comparison shopping engines… effectively allowing you to search the entire world for the best deal on that perfect, little toaster!  What does this mean for you, the online retailer?  Well, it means you’d better include Comparison Shopping Engines in your marketing efforts or you’ll be missing out on the opportunity to get new customers who might otherwise have never even heard of you.

The world is changing pretty damn quickly these days.  We can help you keep up.

(via Occipital)