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Posts Tagged ‘Fashion’
 Some people like the University of Kentucky, some people love the University of Kentucky… some people are freaky-weird superfans of the University of Kentucky. Wildcat Wearhouse falls squarely into that final category.
Founded in 1986 as a small, local screen printer, Wildcat Wearhouse has now grown into a huge, Kentucky-loving retail empire. With 13 existing brick and mortar stores, WW now brings its Wildcat mania to Volusion with their very sporty new store.
While the University of Kentucky may not have made it to the Final Four this year, there’s still plenty for fans to get excited about over at the Wilcat Wearhouse site. Get over there now to get your Big Blue on!
Posted: Thursday, March 18, 2010 in Apparel, Volusion Site Design
 We understand that this blog is in danger of becoming nothing but a ceaseless parade of site launches, but what can we say? We’ve got a lot of clients.
… and if we do have to have a ceaseless parade, let’s do it on Willow Street. The Willow St. Boutique just launched their brand new Volusion store.
With a brick & mortar store for over 15 years in Summit, NJ, Willow Street launched their first site in 2006 in order to bring their vast selection of designer fashions to the online public. Their new site offers a presale section, a designer index and (very soon) a blog so that you can keep up on the latest fashion trends.
Congratulations on the new site from your friends at Brand Labs!
Posted: Tuesday, March 16, 2010 in Apparel, Volusion Site Design
 We recently launched In The Mood Intimates’ new Volusion store… just in time for them to be featured in InStyle Magazine’s “Web Sites We Love” feature!
… then, by a bizarre coincidence, they were featured in Brand Labs’ “Web Sites We Designed” feature.
… imagine that.
Welcome to the Brand Labs family, In The Mood Intimates!
Posted: Tuesday, December 8, 2009 in Apparel, Brand Labs, Volusion Site Design
 Just in time for the season of love and cheer, Carnal DaMMAge has launched their new Volusion site.
Selling apparel from all of the biggest MMA apparel brands, Carnal DaMMAage is poised to beat the crap out of any site that stands in the way of their absolute domination of the world of MMA retailing.
As a side note, we must say that our favorite part of the brand is their mascot… because sharks aren’t scary enough already, theirs is prepared to beat you to a pulp before devouring you in what is sure to be a fairly gory affair. We have never been more intimidated by a cartoon character (except for Papa Smurf when he’s really pissed.)
Posted: Thursday, December 3, 2009 in Apparel, Volusion Site Design
 If you need overalls and you love America, then you’ll be thrilled about this: we’ve recently completed and launched an all-new Volusion site for American Workwear. The site is so effective that it almost makes us cave-dwelling, computer dorks want to slap on a Carhartt jacket and go out into the real world and start digging ditches… almost. Then we suddenly remember how much easier it is to do it virtually in Farmville and we stay right where we are.
Brand Labs proudly salutes the American workers (the real ones) and American Workwear!
 One of our recent new site launches, ScrubsMax, came with an interesting Merchandising and Development challenge. Because they offer such a wide range of colors and styles, they wanted to ensure that their customers, when buying (for instance) a pink colored top, could easily find a coordinating pair of pink pants. With this specific need in mind, our Developers (working in conjunction with our Merchandising department) created a tool that builds on Volusion’s built-in product suggestion option. Now, when you’re shopping the site, once you find an item you like and you choose a color, the suggested products at the bottom of the product page will change to match your choice, simplifying the shopping process for the consumer. Now you can choose a full outfit without leaving the product page! Imagine the possibilities for your business…
This project is a virtual case study in both the importance of proper merchandising and our ability to bend Volusion to meet the needs of your business model.
… whoops. We accidentally made this post all about us. Let’s bring it back around to the nice folks at ScrubsMax. Welcome!
Posted: Friday, August 14, 2009 in Fashion, Volusion Site Design
 You may remember that some time ago, we launched the site for Jay McCarroll, the winner of Project Runway’s first season. Well, a couple of days ago, our circle of celebrity fashion friends grew as we launched StyleQ.com.
StyleQ brings celebrity style to the public by working with featured stylists from the entertainment industry. Their inaugural stylist is Monica Rose, who provides Catt Sadler (of the E! Network’s Daily 10) with her signature look. Upcoming featured stylists include Oakley Stevenson (of A&E) and Jose Camilo (also from E!).
Our goal is to eventually have a fashion client from every basic cable network. We currently have our sites set on the stylist who provides the hip waders to the guys on Deadliest Catch.
UPDATE: StyleQ was featured on the E! Network just this morning. Better get over there and buy some stuff now before they’re too cool to even talk to you anymore.
Posted: Tuesday, May 26, 2009 in Fashion, Volusion Site Design
 Last week, a new destination for the fashionistas of the world went live: The Colony. The collection of men’s and women’s apparel was gathered together by Jay McCarroll, whose own line is the flagship for the new store.
McCarroll, who won Bravo’s Project Runway in its first season and was the subject of the recent documentary “Eleven Minutes”, launched the new store to showcase his ready-to-wear work as well as that of other designers, chosen, as he says, “for their super style and uniquenessity.” We’re proud and happy to welcome Jay McCarroll and The Colony to the Brand Labs family!
Posted: Thursday, May 7, 2009 in Fashion, Volusion Site Design
 This morning, we were pleased to add another member to our ever-expanding family: Angel Handbags! This great new site specializes in handbags by emerging designers and smaller, hard-to-find brands. We simply couldn’t be more pleased to have been a part of the launch of this beautiful boutique. We’d love to stick around and chat about it, but we have a sudden need to go purse shopping…
Posted: Friday, April 10, 2009 in Clients
 So, we totally hate to namedrop or anything, but we’ve recently become BFFs with Jay McCarroll, the winner of Project Runway, Season 1. Well… we’re BFFs in the sense that we’re currently designing his new Volusion website. It’s not like we’re meeting up with him at the mall to hang out at the food court or anything, but still…
Anyhoo, we couldn’t possibly be more thrilled. We’re huge fans of Jay and his work and we’re honored that he’s chosen us to help him deliver his new collection to the world.
In addition to being a mad fashion scientist, Jay also is the subject of the recently-released documentary “Eleven Minutes”. Check it out and watch this space for the announcement when we launch the new site, then go there and buy a bunch of stuff. That’s what all the cool kids are doing.
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